Book Review: Becoming a Category of One Second Edition by Joe Calloway
By Xin Lu In Becoming a Category of One , business consultant Joe Calloway writes about how companies can successfully beat their competition by creating their own category of business and being the only one in it. I feel that many business leaders would benefit by reading this book, and as a consumer I feel that the world would be a better place if all businesses applied the lessons in this book. First of all, I felt that the book offered a lot of common sense advice that not all businesses seem to understand. Joe Calloway writes that Category of One businesses know their values and do their core jobs very well, and then they add a “wow factor.” If companies chase after the “wow factor” and ignore their basic products …
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